How to Create a Great Branded Blog
Blogging has long ceased to be just for entertainment. Today’s businesses actively use blog posts to promote their products and services online. If you are an entrepreneur with a website and you still don’t have a blog, you are missing out on countless brilliant opportunities for attracting new visitors to your site and turning them into regular customers.
With almost every market overcrowded with competing brands, buyers have plenty of options to choose from. Today’s consumers thoroughly research each product’s merits and view multiple images before placing an order. You can use your blog to provide detailed, original, and engaging information about your products or services, to help your website stand out from the crowd and hit high sales.
Why Does Your Brand Need a Blog?
A blog is a perfect platform for informing potential clients about the advantages of your company and the applications of your products. Leverage your blog to improve brand exposure and project an image of expertise in your niche.
Openness and transparency in your blog posts will help you gain your customers’ trust. They will know that you are always ready to answer their questions and lend a helping hand if they encounter challenges. In the course of this communication, you will understand what your target audience needs, and what can be done to improve your products/services to achieve a new level of customer loyalty.
Many businesses incorporate blogging as part of their content marketing strategy to draw traffic to their websites. Statistics show that online platforms featuring a blog attract 55% more visitors than those lacking this helpful promotional tool.
A top-notch blog will boost your website upward toward page one, making your brand more visible to a larger number of potential clients, and earning you more clicks and visits. High rankings are critical to the success of your brand. Web users rarely delve several pages deep to find what they are looking for. If your site is not on page one, new customers are unlikely to stumble upon your link. They want quick and simple solutions, and your company should be the first to provide them.
Helpful Tips for Starting a Blog
Many novice bloggers do not know where to begin. You might consider visiting the blogs of your competitors to see what types of content they offer. Then take time to brainstorm some great topics, and consider how you can translate your knowledge into words that will benefit your target audience. Reread your post and edit thoroughly to make your content engaging and easy to read.
To gain a deeper insight into blogging, read the expanded recommendations below and apply them to your creative posts.
Post Articles Consistently
Do not expect your blog to produce immediate results. Be patient and continue writing to achieve positive traffic changes. Move towards your goal step by step, and you will get generous rewards at the end of your journey.
It is a mistake to post several articles in one week and then remain silent the rest of the month. Remember that potential clients will read your blog in their free time, and you don’t want to overwhelm them with a large volume of information.
Establish a posting schedule and adhere to it without fail. Experts recommend writing at least 3-4 posts per week, evenly distributing them on a timed schedule. If you are planning to post 3 articles per week, add them consistently to your blog on Mondays, Wednesdays, and Fridays. Give your subscribers a chance to consume your content gradually, without overfeeding them information. When you spoon-feed information in small portions, your visitors will develop a habit of reading your posts and look forward to new updates.
Most entrepreneurs are too busy to find time for blogging, since their main task is to run an enterprise, not to describe its operations. The creation of high-quality content requires deep concentration, perfect grammar, thorough research and analysis of collected data, as well as writing skills that may not be in your wheelhouse.
Consider outsourcing professional writers to provide quality content, so you won’t have to sacrifice your free time and get distracted from important business tasks.
2. Use Strong Keywords
You can post great articles with useful content and reader-friendly formatting, but nobody will find them if they do not float up in search rankings. Use strong keywords to trigger Google to feature your content. Keywords are queries people frequently use when searching for specific information.
How do you find appropriate keywords? There are numerous automated tools for keyword research, for example:
- Google Keyword Planner;
- Ahrefs Keywords Explorer;
- Google Search Console;
- Moz Keyword Explorer;
- Google Trends;
- Serpstat, etc.
These tools are user-friendly and provide a comprehensive picture of the most popular queries in your target niche.
Once you compile your keyword list, incorporate the strongest options in informative headings for your posts. For example, a company producing spare parts for autos might offer articles titled “What Voltage Do You Need to Charge an AGM Battery?” or “What Tires Should I Buy For My Car?”
Less popular keywords should be incorporated into meta tags, descriptions, and the body of articles. Distribute them evenly throughout the text so your content does not look like a set of search queries.
This is a golden SEO formula for creating interesting, well written promotional content that attracts clicks from search engines and delivers value to readers.
3. Choose an Optimal Length for Your Posts
Too long and too short articles are both undesirable. But how do you find the golden mean? The main principle is to fully cover the topic and organically incorporate keywords into your text. When preparing each new piece, walk in your readers’ shoes and ask yourself, “Is everything clear to me? Are there some remaining questions I would like to ask?” If the post seems vague and superficial, expand it with more useful data.
Statistics show that long articles with 2000+ words rank higher, but that is no reason to fill your posts with fluff. Do not add irrelevant information for the sake of wordcount. Even if your article is SEO optimized, meaningless articles offering no useful information will quickly be discarded by visitors, and they are unlikely to ever return. This can be a costly mistake, since it is always easier to attract the attention of new readers than to regain the trust of those who have been disappointed by your brand.
For article titles, 6-13 words is an ideal length to attract the attention of both readers and search engines. You can take a 1-3-word keyword phrase and expand it with additional words to create an original header.
4. Dilute Text with Visuals
This tip is especially relevant for longreads. It is very tiresome for most readers to stare at lengthy pieces of text without visuals to break them up. For many, it may be reminiscent of boring textbooks, and that can evoke negative emotions. Experienced bloggers know that great posts impact the reader’s mood, delivering not only knowledge but also positive emotions.
Images and videos will make your articles bright and engaging, and help subscribers focus, absorb, digest, and memorize information. Consider outlining the key concepts in an infographic and provide detailed explanations in the body of your post. Tables and charts can also be useful for showcasing data.
5. Respond to Customers’ Questions
Your blog should be tailored to satisfy your customers’ needs. Ask your support team to compile a list of frequently asked questions and use them as topics for upcoming posts. Use your blog to address the challenges your clients face, make your brand more transparent, and gain the trust of your target audience.
6. Invite Experts to Contribute to Your Blog
Contributions from prominent experts in your niche will boost your brand’s authority and demonstrate that your brand is recognized by industry professionals. Guest bloggers can ease your writing load, and a fresh voice and original style will diversify your content and provide new insights on how to improve your business.
If guest authors share links to their contributed posts on social media, blogs, and websites, it will boost search rankings and increase traffic to your site.
You can also walk in contributor’s shoes and partner with authoritative websites in your niche or create blogs on large marketplaces. This is a great way to feature your brand on popular platforms and find business partners in an entrepreneurial environment.
7. Review Trending News
Publish weekly or monthly reviews of important events in your industry. Share the latest professional victories of your company. Compile a list of the best articles posted during the last week/month, and briefly explain the value each topic delivers to summarize your blogging work and redirect readers’ attention to your content.
Now that you know how to start and maintain a great business blog, you can look forward to increased traffic to your site and many loyal subscribers.